Demystifying video performance with precision

Founded in Laval, Quebec, we recognized a major gap in the digital media market: companies were spending thousands of dollars producing high-end video content, only to watch it fail due to small structural and algorithmic mistakes. We built our consulting practice to solve this specific challenge.

Consulting team reviewing analytics

The principles that guide our work

We believe that every second of content must serve a distinct purpose. Our approach is characterized by absolute clarity, clinical data analysis, and creative respect.

Absolute objectivity

We do not rely on artistic gut feelings. Every recommendation we make is backed by raw performance metrics, standardized retention statistics, and historical viewer trends.

Practical playbooks

We do not deliver vague, theoretical advice. Our diagnostic reports provide clear, step-by-step instructions that your scriptwriters, editors, and hosts can implement immediately.

Platform neutrality

Whether you publish on YouTube, LinkedIn, Instagram, or internal learning systems, we understand the specific user behaviors and algorithmic drivers that govern each environment.

Meet our strategists

Our team consists of veteran media analysts, former platform algorithm engineers, and retention specialists dedicated to optimizing your brand's digital footprints.

Director of Video Analytics

Amélie Charbonneau

Director of analytics

With over a decade of experience tracking digital media metrics, Amélie helps brands reconstruct their narrative structures to maximize modern retention rates.

Platform Algorithm Specialist

Marcus Vance

Algorithm specialist

Marcus specializes in distribution dynamics, advising clients on how metadata, CTR, and watch velocity interact to trigger algorithmic recommendations.

Audience Retention Strategist

Sarah Jenkins

Retention strategist

Sarah analyzes drop-off patterns frame-by-frame, providing precise editing playbooks to turn passive viewers into highly engaged brand advocates.